CMI, Corporación Multi Inversiones (CMI), is steadfast in its commitment to sustainable development through its initiative, Pradera Impulsa. This project is part of “CMI Undertakes”, a platform designed to foster entrepreneurship and promote the formalization of small businesses.
Empowering Small Businesses
The primary goal of Pradera Impulsa is to equip entrepreneurs with the tools they need to improve sales, productivity, and financial management. This approach enhances business performance while strengthening relationships between merchants and their customers, creating a more robust and dynamic ecosystem within shopping centers.
The program was launched in response to the challenges small businesses faced during the 2020 pandemic, which disproportionately impacted those located in shopping centers. Pradera Impulsa was developed to provide new growth opportunities, fostering shared progress within communities.
Focus on Women’s Empowerment
A standout feature of Pradera Impulsa is its emphasis on empowering women. In its inaugural edition, 65% of participating businesses were led by women.
By offering training and resources to female entrepreneurs, CMI supports their business growth while reinforcing the social and economic structure of the communities where it operates.
Results and Future Projections
Since its launch, Pradera Impulsa has delivered promising results, with participating small businesses experiencing significant improvements in their operations. The initiative aims to ensure the sustainability, growth, and consolidation of these enterprises.
With ongoing support from CMI, these businesses are equipped with the knowledge and tools needed to navigate the challenges of entrepreneurship and seize new market opportunities. This effort reflects the entrepreneurial vision of Juan Luis Bosch Gutiérrez, Chairman of CMI Capital.
Pradera Impulsa is part of CMI’s Shared Value strategy, which aims to create benefits for both, the company and the communities it serves. By strengthening small businesses, CMI contributes to local economic development and fosters a more inclusive and dynamic business environment.
This initiative serves as a clear example of how companies can play a fundamental role in supporting entrepreneurship and promoting local economic growth.
