2023 has been a year of significant recognitions for CMI, Corporación Multi Inversiones, particularly for its poultry and food operations. In various rankings and studies, brands such as Pollo Campero, Pollo Rey, Pollo Indio, Pollo Granjero, Pastas Ina, Toledano, Toledo, and Pastas Fama have notably stood out.
These achievements highlight both the quality of their products and the emotional connection with Central American consumers, reflecting CMI’s trajectory and commitment in the food industry.
Laurels in the Lovemarks and Top of Mind 2023 Rankings by Estrategia y Negocios Magazine
CMI has shown exceptional performance in various studies measuring consumer connection and preferences, with its poultry operations and food brands achieving prominent positions.
Here’s how different countries in the region responded to the Lovemarks and Top Of Mind surveys by Estrategia y Negocios magazine. This periodic study creates a ranking based on public responses to a survey about various brands that stand out in the region.
- Guatemala (Top of Mind): Pasta Ina and Pollo Rey (poultry) led in the Pasta and Raw Chicken categories, respectively, with Pasta Ina reaching a Top of Mind average of 75% and Pollo Rey 73%. Similarly, Pollo Campero restaurants and Toledo sausages were highlighted as emblematic brands of the country, with Pollo Campero also classified as one of the best fast-food restaurants.
- Guatemala (Lovemarks): Pollo Campero was recognized in the Lovemarks Signature Brand and Lovemarks Restaurants categories, while Pollo Rey stood out as a Signature Brand. Pasta Ina and Toledano were also recognized in the Lovemarks Food category.
- El Salvador (Top of Mind and Lovemarks): Pollo Indio, Toledo, Pasta Ina, and Pasta Fama were part of the Top of Mind, standing out in their respective categories. Additionally, Pollo Indio was placed within the Lovemarks Food category.
- Honduras (Lovemarks): Pastas Ina was recognized in the Lovemarks Food category.
- Panama (Lovemarks): Toledano established itself as a Lovemark, deeply rooted in the hearts of Panamanians.
It’s noteworthy that CMI’s poultry operations began in 1964 with Avícola Villalobos and have since become a key player with a long history contributing to the region’s food security. Under the strategic vision and leadership of the family founder’s third generation, with Juan Luis Bosch Gutiérrez as Chairman of CMI Capital and Juan José Gutiérrez Mayorga as Chairman of CMI Alimentos, the corporation follows a path where innovation and quality are fundamental.
Broad Recognition in Regional Surveys and Studies
In addition to the Lovemarks and Top Of Mind rankings, CMI has been recognized in studies like the “Double Click” Brand Survey by LPGDatos in El Salvador, where Pollo Indio and Toledo stood out. Meanwhile, Pollo Campero and Don Pollo led in the “Chicken-Restaurant” category.
The third generation of the family at the helm of Corporación Multi Inversiones has worked tirelessly, focusing on innovation and quality. This commitment is reflected in the continuous recognition received by CMI’s portfolio brands, demonstrating their ability to adapt to market changes and meet consumer expectations. The company continues to strengthen its position in the food industry, prioritizing sustainable production and the continuous improvement of its products.
