The brands that are part of daily life for thousands of families across Central America have once again been recognized in the 2025 Top of Mind study, conducted by Estrategia & Negocios magazine in partnership with Kantar Mercaplan. Among the most notable results, several brands from CMI, Corporación Multi Inversiones, earned top positions in key consumer categories in both Guatemala and El Salvador.
This edition of the ranking reflects spontaneous brand recall among consumers, positioning CMI as a leader in everyday consumer products. The results validate the company’s focus on quality, closeness to the customer, and continuous improvement.
Leading Brands in the Minds of Consumers
The strong performance of CMI brands in the study reaffirms their connection with Central American households. Highlights include:
- Pollo Rey achieved a 68% recall rate in the Raw Chicken category and was recognized in multiple segments: Super TOM (Top of Mind), 7-Year TOM, and Marketing Protagonist.
- Pasta INA stood out as the undisputed leader in the Pasta category, with 72% of mentions. It was also included in the Grand TOM, 7-Year TOM, and Regional Brand categories.
- Toledo reached a 43% recall rate and was recognized in the Advance TOM segment, remaining among the most recalled brands for seven consecutive years.
- Gold Medal, the well-known wheat flour brand, was mentioned by 36% of respondents in its category.
- Pollo Campero was named an Emblematic Brand of Guatemala, reflecting its deep cultural and emotional roots.
- In El Salvador, Pollo Indio was recognized in three categories: 7-Year TOM, Grand TOM, and Marketing Protagonist.
- Pasta Fama ranked second in its category with 29% recall, just behind Pasta INA.
These results demonstrate the consistent relevance of CMI brands to consumers, thanks to both their legacy and their ability to adapt and evolve over time.
Leadership and Strategic Vision That Inspire Trust
The strong market positioning of these brands reflects a business strategy driven by consistent leadership and a long-term vision. Juan Luis Bosch Gutiérrez, Chairman of the Board of CMI, and Juan José Gutiérrez Mayorga, Chairman of CMI Foods and Chairman of the Board at Del Real Foods, have played key roles in building a portfolio that aligns with the real needs of consumers.
Through a focus on innovation and accessible quality, CMI continues to strengthen its presence across the region.
