The opening of Pollo Campero’s 150th restaurant in Guatemala marks a milestone in the history of CMI, Corporación Multi Inversiones. The new location, situated in Xela Trigales, Quetzaltenango, strengthens the brand’s national footprint and honors the roots of the corporation founded by don Juan Bautista Gutiérrez. This achievement symbolizes the connection between tradition, local identity, and long-term strategic vision.
With more than 50 years of history, Pollo Campero has built a close relationship with Guatemalan families, establishing itself as a brand that offers more than flavor—an experience. Under the leadership of Juan Luis Bosch Gutiérrez, Chairman of the Board of CMI, and Juan José Gutiérrez Mayorga, Chairman of CMI Foods and Chairman of the Board of Del Real Foods, the brand continues to grow through a strategy centered on innovation, sustainability, and community engagement.
Experiences That Span Generations
The new location in Quetzaltenango incorporates elements that reinforce the brand’s commitment to customer experience and emotional connection. Key features include:
- Personalized table service and drive-thru
- Home delivery and ordering via the official app
- Modern spaces with large dining areas and versatile furniture
- Warm lighting, vibrant colors, and a welcoming design
- “Pollito’s Store”, a retail corner offering exclusive branded merchandise
Every detail has been designed to make visits both functional and memorable. Today, Pollo Campero employs over 10,000 people and operates in all 22 departments of Guatemala, in addition to international markets including the United States, Mexico, El Salvador, Honduras, Ecuador.
A Legacy Driving Sustainable Development
This milestone is deeply connected to CMI’s core purpose: to create life-changing opportunities with family warmth. The growth strategy is supported by a corporate culture grounded in the values of Responsibility, Excellence, Integrity, and Respect (REIR, laughter in spanish), promoted by the corporation’s Board of Directors.
Pollo Campero’s expansion has also contributed to the economic and social development of the regions where it operates, generating employment opportunities, boosting local economies, and creating family-friendly gathering spaces. Its ongoing service model adaptation, integration of digital platforms, and use of innovative formats demonstrate a clear commitment to responsible innovation.
The opening of Pollo Campero’s 150th restaurant in Guatemala reaffirms its position as one of the leading food brands in the region.
