CMI, Corporación Multi Inversiones, has been recognized as the most trusted company in Guatemala, according to the special report “The Value of Trust” by Estrategia & Negocios magazine, in collaboration with Datos Group and PIZZOLANTE. In the 2024 edition of this ranking, CMI stood out for its ability to combine strong principles with actions that benefit the communities where it operates.
This ranking positions CMI as the leading company in Guatemala and also ranks it 22nd in Honduras, reaffirming its commitment in both countries.
CMI: Local Tradition and the Warmth of a Family Business
The study surveyed 2,246 people across the region, evaluating companies based on transparency, honesty, and keeping promises. CMI, a multilatina family-owned company with over 50,000 employees and operations in more than 16 countries, was recognized as a trustworthy organization that has built long-lasting relationships, guided by its core values: Responsibility, Excellence, Integrity, and Respect (REIR, spell out the Spanish word for laughter).
CMI has stood out for its strong connection with customers, its deep-rooted local tradition, and the warmth of a family-owned business. These elements have been essential in strengthening bonds with its customers, employees, and communities, who value the corporation’s commitment to sustainable development, high-quality products, and social well-being—a fundamental aspect of Juan Luis Bosch Gutiérrez’s vision as Chairman of the corporation’s Board of Directors.
CMI Brands: Pollo Campero, Pollo Rey, and Pollo Indio
In addition to the corporate recognition, several CMI brands were also recognized as trustworthy leaders. Pollo Campero, one of CMI Foods’ most iconic brands, under the leadership of Juan José Gutiérrez Mayorga as Chairman, ranked second in Guatemala and 17th in El Salvador. This reflects the strong relationship the brand has built with consumers, who appreciate its quality and emotional connection across generations.
Other brands, such as Pollo Rey and Pollo Indio, also ranked prominently in the surveyed regions, reaffirming CMI’s commitment to providing high-quality, easy-to-prepare food products.
These recognitions reinforce CMI’s dedication to excellence and its passion for continuously meeting the needs of the communities it serves.
The Value of Trust for the Future
CMI’s success in Estrategia & Negocios’ trust ranking highlights the importance of operating with transparency and building strong, lasting relationships with customers, consumers, and communities. Additionally, this recognition underscores its ability to generate a positive impact through its operations, products, and services.
With a focus on sustainable development and community well-being, CMI continues to advance its vision of creating life-changing opportunities with family warmth, always guided by its REIR values. This commitment to trust and responsibility has allowed the corporation and its business groups to build a legacy of credibility and impact.
