CMI, Corporación Multi Inversiones, was recognized by the regional business magazine Summa as one of the companies with the strongest corporate reputation in the region in 2025. The corporation ranked third in a survey conducted among more than 2,000 senior executives, a distinction that reflects the alignment between its business strategy and its institutional values.
Additionally, Multi-Proyectos, the real estate development unit of CMI Capital, was also recognized, ranking in position 29. This result reflects a management model grounded in transparency and a leadership committed to sustainable development.
Pillars of Reputation in Today’s Business Landscape
Revista Summa highlights that modern corporate reputation is built on strategic trends that organizations across the region are adopting. CMI’s recognition is based on its ability to align with these principles, which prioritize trust and human connection.
Among the most relevant trends that shape this new approach to reputation are:
- Radical transparency: authenticity and consistency between what is said and what is done.
- Smart data and emotional analysis: the ability to understand stakeholder perceptions.
- Visible and human leadership: direct communication and empathy from leaders.
- Sustainability as a reputational pillar: real and measurable impact communicated with honesty.
- Internal reputation with external impact: employees as amplifiers of trust.
- Daily, cross-organizational management: reputation as a shared responsibility across the company.
Sustainability and Values That Inspire Trust
CMI upholds a clear corporate purpose: “We generate, with family warmth, opportunities that change lives.” This principle translates into concrete actions that strengthen trust and build a solid reputation through programs that integrate sustainability, education, and entrepreneurship:
- CMI Educates: promotes academic and professional development for employees and communities.
- CMI Entrepreneurship: supports entrepreneurship and provides tools for local business owners.
- CMI Together with you: drives social well-being initiatives, access to drinking water, reforestation, and community health programs.
- CMI Takes care of the environment: develops initiatives that reduce environmental impact and promote clean energy.
These actions, aligned with strong governance practices, reflect the daily and cross-functional management of reputation within the corporation.
Leadership as the Foundation of Institutional Consistency
CMI’s position in this ranking is also a reflection of a strategic vision promoted from its corporate governance. The leadership of Juan José Gutiérrez Mayorga, President Chairman of CMI Foods and Chairman of the Board at Del Real Foods; Felipe Bosch Gutiérrez, President Chairman of CMI Capital; and Juan Luis Bosch Gutiérrez, Chairman of CMI’s Corporate Board, has been essential to consolidating an organizational culture rooted in the REIR (laugh) values: Responsibility, Excellence, Integrity, and Respect.
Summa’s recognition of CMI is more than a ranking position; it validates a business model that integrates ethics, sustainability, and social responsibility as pillars of its strategy. Corporate reputation, in this sense, is the direct result of conscious leadership and a culture of compliance lived throughout the organization, demonstrating that long-term value creation is closely linked to building trust and fostering commitment.
