Estrategia y Negocios, 2016
The history of Corporación Multi-Inversiones (CMI) is full of milestones. CMI is a gigantic business conglomerate, born in Guatemala, present in six business activities: Poultry Industry; Milling Industry; Restaurants; Hydroelectric, Construction and Finance. Its business empire goes beyond Guatemalan borders through Molinos Modernos and its poultry operation is present in all Central American countries, with a relevant market share. With its best-known brand, Pollo Campero, it reached three continents: America, Asia and Europe.
With Pollo Campero, its global company, CMI made history by undertaking, through its own investments and franchises, an aggressive expansion that brought the brand to China (it withdrew after two years), Europe (it maintains a successful operation in Spain), and the United States, where it manages more than 50 restaurants.
Milestones
It was the first Central American company to tackle the Chinese market, and when it decided to enter the US, it penetrated the bowels of American culture by opening restaurants at Disney and Walmart.
Leaders
It was the first Central American company to tackle the Chinese market, and when it decided to enter the US, it penetrated the bowels of American culture by opening restaurants at Disney and Walmart.
Employees
28,000
The Data
Pollo Campero’s most important market is Central America, where it operates more than 250 restaurants.
