Pollo Campero, an emblematic brand of CMI, Corporación Multi Inversiones, celebrates a new edition of Luces Campero 2025: La Noche de Los Deseos (The Night of Wishes), one of the most anticipated year-end traditions in Guatemala and El Salvador. This year marks the 35th anniversary of Luces Campero in Guatemala, a celebration that has become a regional symbol of unity, gratitude, and shared joy.
Under the leadership of Juan Luis Bosch Gutiérrez, Chairman of CMI’s Corporate Board, the corporation reaffirms its purpose of generating life-changing opportunities with family warmth by promoting activities that strengthen connections with families and the communities where it operates.
A Spectacle That Lights Up Hearts in Two Countries
With the spirit that defines this time of year, Luces Campero will once again illuminate the skies of Guatemala and El Salvador.
In Guatemala, events will take place in:
- Xela on November 15 at Cefemerq
- Chiquimula on November 22 at Terreno “Y”
- Guatemala City on November 30 at Campo Marte
In El Salvador, families can enjoy the show in:
- San Miguel on November 15 at Estadio Juan Francisco Barraza
- Santa Tecla on December 6 at El Cafetalón
All events will offer free admission and activities beginning in the afternoon, culminating in a music and fireworks show that marks the start of the holiday season. The shows in Guatemala City and Santa Tecla will also be broadcast live on television and social media, allowing more families to enjoy the experience.
Flavors That Enhance the Holiday Magic
As every year, Pollo Campero accompanies the celebration with seasonal products designed for sharing special moments with family and friends.
Key offerings include:
- Family platters of wings, Camperitos, or medallions in 18, 24, and 34-piece options
- A special promotion for Pizza Campero, with a second large pizza at half price
- A 10-piece combo with Apple Pie and the Apple Cinnamon Pancake Tower, available through January 6, 2026
These offerings will be available through all sales channels: restaurants, drive-thru, mobile apps, WhatsApp, and delivery platforms such as Uber Eats and Pedidos Ya, providing convenience and innovation for consumers in both countries.
35 Years of Togetherness, Joy, and Shared Purpose
Since its first edition in Guatemala in 1990, Luces Campero has become an event that transcends generations, bringing joy and hope to thousands of families. The tradition is now celebrated with the same enthusiasm in El Salvador, where it strengthens the bond between the brand and local communities each year.
Beyond the spectacle, Luces Campero reflects the commitment of CMI and Pollo Campero to creating experiences that unite, celebrate, and reaffirm family values. Guided by the leadership of Juan José Gutiérrez Mayorga, President Chairman of CMI Foods and Chairman of the Board at Del Real Foods; Felipe Bosch Gutiérrez, President Chairman of CMI Capital; and Juan Luis Bosch Gutiérrez, CMI continues lighting the region with initiatives that integrate sustainability, connection, and social well-being, keeping alive a tradition that for 35 years has inspired gratitude and hope across Central America.
