Pollo Campero, a flagship brand of CMI, Corporación Multi Inversiones, has become a national icon that transcends borders and cultures. Founded in Central America in 1971, the company has seen remarkable growth, particularly in the United States.
Recently, Luis Javier Rodas, General Manager of Pollo Campero USA, was interviewed on the CEO Spotlight podcast on KRLD 1080, hosted by David Johnson. During the interview, he shared insights into the brand’s growth strategy, the challenges faced, and future plans.
Development and Strategy of Pollo Campero in USA
Since opening its first restaurant in Los Angeles in 2002, Pollo Campero has significantly expanded in the United States, now boasting over 100 locations nationwide. This growth began with openings in areas with high concentrations of Guatemalan and Salvadoran consumers.
However, the brand has broadened its focus to appeal to a more diverse and wider clientele. Rodas emphasized that one of the main challenges is building brand recognition in new markets like Minnesota, Georgia, and Virginia. The key to success has been strategic store locations and a strong presence on social media to attract new customers.
Menu Innovation and Adaptation
To reach beyond its original customer base, Pollo Campero has made significant adjustments to its menu and service model. These changes include introducing new chicken options and enhancing service speed.
In late 2019, just before the pandemic, the company initiated an intensive growth plan in the U.S., which enabled it to open up to eight new restaurants in just eight weeks. This focus on innovation and adaptation has allowed Pollo Campero to compete with major brands in the fast-food industry.
This rapid and organized development to expand the brand’s presence is also part of the strategic vision of the third family generation leading CMI, Corporación Multi Inversiones, headed by Juan Luis Bosch Gutiérrez and Juan José Gutiérrez Mayorga.
Challenges and Opportunities in the Market
During the interview, Rodas highlighted the importance of customer service quality as a key differentiator for Pollo Campero. Despite challenges, the brand continues to grow and plans to open around 250 more stores in the next five years.
The interview with Luis Javier Rodas on the CEO Spotlight podcast provides a detailed look at Pollo Campero’s growth and strategy in the United States. The brand has demonstrated remarkable adaptability and success in a highly competitive market, maintaining its commitment to quality and customer service. With plans for further expansion, Pollo Campero is well-positioned to continue its success in the coming years.
Click here to listen to the interview
