The recognition of several CMI, Corporación Multi Inversiones, brands in Revista Summa’s Top of Mind study confirms the strategic value of building long-term relationships with consumers. In its twel
These results reflect a consistent brand management approach based on proximity to consumers, product quality, and alignment with the corporation’s broader purpose. For a multinational Latin American company such as CMI, reputation has become a strategic asset that strengthens consumer trust, loyalty, and long-term business sustainability in diverse and highly competitive markets.
The Top of Mind Study as an Indicator of Brand Trust
The Top of Mind Brands study by Revista Summa, conducted annually with methodological support from CID Gallup, measures spontaneous brand recall among consumers in the region. This indicator identifies the brands that remain the first reference in consumers’ minds within their category.
In the 2025 edition, several CMI brands ranked prominently across different regional categories, reflecting a connection that has been built consistently over time. Beyond simple brand awareness, the study highlights relationships rooted in everyday consumer experiences, clear value propositions, and communication aligned with consumer expectations.
CMI Brands Recognized for Their Consumer Connection
The CMI brands recognized as Top of Mind in their respective categories share a common focus on quality and consumer connection. These brands include:
- Pasta Ina
- Pasta Milano
- Pasta Fama
- Pasta Bruni
- Pollo Campero
- Toledo
- Galletas Gama
- Galletas Hatuey
- Galletas Guarina
These brands are part of the daily lives of millions of people across the region. Over time, they have evolved while maintaining their core identity, preserving a consistent value proposition that aligns with the habits, values, and aspirations of their consumers.
This recognition also reflects the work of CMI Foods in supporting strong brands backed by consistent processes and a long-term vision that prioritizes trust over short-term results.
Brand Reputation as a Strategic Asset at CMI
The performance of CMI brands in Revista Summa’s Top of Mind rankings aligns with a corporate strategy focused on building long-term value. Under the leadership of CMI’s Board of Directors, chaired by Juan Luis Bosch Gutiérrez, the corporation has strengthened an organizational culture based on consistency, ethics, and purpose.
From this perspective, brand reputation is managed as a key component for building trust, fostering long-term relationships, and contributing to the development of the communities where the corporation operates.
In an environment where consumer trust is increasingly important, these results highlight the value of managing brands aligned with a clear purpose and an authentic value proposition. For CMI, reputation has become a strategic asset that strengthens its regional presence and supports its purpose of generating life-changing opportunities with family warmth .
